The Bite Magazine - Summer 2012 - Issue 5

A s the sun rises on a breath-taking NewYork City, Kevin McKidd is seen casually resting on the top of the iconic Tudor City building, overlooking the Manhattan skyline. With a bottle of Macallan Whisky and glass tumbler sitting innocently next to him - this could be misinterpreted as the perfect end to an eventful night, however it isn’t. Look through the lens of the talented and prestigious photographer,Annie Leibovitz and you will find this is the powerful finish to her Master of Photography Project with the MacallanWhisky Company. The specifications were simple: one man, one city, four locations and one powerfulWhisky brand… I wonder if Alexander Reid, just a Scottish farmer, envisioned that 188 years after founding the Macallan Whisky Company, it would be one of the most popular types of whisky in the man with his rugged good looks and tough natured image; it makes nothing else than perfect sense that he is the figure to deliver the Macallan message. When the decision for photographer was announced it couldn’t be more obvious that Annie Leibovitz was the answer. She lives and breathes NewYork and knows the city like the back of her hand. The legend that is Annie Leibovitz has celebrated over 40 years of sensational work. FromThe Rolling Stones magazine toVanity Fair magazine, Annie Leibovitz has a vast amount of knowledge and in my eyes, one of the best artist’s impressions from a photographer’s point of view in the world. She truly is the glue to this masterpiece project, and the outcome is stunning: four pieces of artwork representing the warmth and richness of the four limited edition expressions of Malt whisky. In the beginning the smell is intense; introducing your nose to dried fruits, ginger, nutmeg and clove, which then gives way to the sweetness of a ripe apple.The 1991 Sherry Oak Puncheon tastes like ginger and cinnamon spice with a hint of dried rich flavoured fruits. Mature oak is in the balance of the liquid with a dash of citrus fruit. How world. With contributions from Spain, the USA and Scotland and natural raw materials, this dream creation was born in the heart of Speyfield in the Scots country. The brand now has a reputation as one of the world’s leading single malt whiskies of outstanding quality above all else. It seems more than fitting that no one other than actor, Kevin McKidd was chosen to be the face of this project. He mirrors the success of the Macallan brand taking his name from Scotland to the Hollywood Hills and becoming renowned worldwide for his acting success. His roles have always been diverse and powerful, he is able to quickly adapt and become the character assigned to him. He oozes the persona of a Scottish